Feb 11
10 Marketing Strategies That Work For Mobile Apps
Marketing your mobile app is a great way to get it out there for people to see. Whether you’re looking to make money from the app or just want as many downloads as possible, these strategies will help you market it effectively and stand out from other apps!
1. Social Media
Put your app out there on social media! Let people know about it, you can even use popular hashtags so more people will see your app. When using hashtags, try to stay within the context of the post and be as specific as possible. It’s also a good idea to engage with people who have shared similar posts in order to expand your audience base.
2. In-app Marketing
Once people have downloaded and used your app, you can reach out to them with marketing tools that they can’t avoid! Whether it is notifications about special offers and discounts or even just a simple reminder for them to review the app after they’ve had a chance to use it, this will keep your app top of mind and help you make more money.
3. Cross-Promotion
This marketing strategy is similar to in-app marketing but instead you cross promote with other apps that have similar target audiences as yours. You can contact the owner or developer of a similar app and ask them if they would be willing to cross promote. You can make a deal where you both share the other’s target audiences and give each other a shout-out in your app descriptions.
4. Reaching Out To Influencers
Reach out to people that have large social media followings or YouTube channels about apps! These influencers have an audience that is likely to download your app, so it’s a simple way to get more downloads. You can contact them via email about joining in on the promotion.
5. Ads And Paid Downloads
You can advertise your app through banner ads online or buy downloads of your app directly on Apple Ads, Google Adwords, Facebook/Meta ads and more! Make sure that when you buy app installs that you don’t go overboard and end up spending more than you make. Always make sure to track how much money you make from paid users.
6. Reviews And Feedback
When people download your app, it’s important to get as much feedback as possible! Having a good rating on the App Store or Google Play Store is key to successful app marketing, so make sure to respond to any comments or concerns about your app. This will help improve the app for future downloads!
Did you know you can contact Apple to get featured on their App Store? Check this.
7. Get Featured On App Review Websites
App review websites are great platforms for getting exposure through promotion of your website/app! A simple look at the front page of some of these sites will show how many downloads an app has received or if it has made the top-paid/top-free list. These websites are great for advertising your app, so contact them about being featured!
8. Online Forums And Communities
Online communities are a good place to market your app because they exist for discussing apps and apps are the focus of discussion. Simply contact these communities and ask them if you can post about it, or just tell people in the community that your app is available!
9. Social Sharing
People love sharing things on social media, so why not provide content for them to share? Including positive user comments or testimonials is a good way for people to share your app with their friends and family. This is also a great method of getting influencers to promote your app because they’ll want to share it themselves!
10. Offline Marketing
If you have the budget, offline marketing can be very effective in promoting your mobile application. Promotional retail items like T-shirts, hats and stickers can be distributed at events. This is a great way to get exposure for your mobile app while also engaging with potential customers or users in person!
Mobile apps are a great way to make your business more convenient and accessible, but one of the challenges with mobile app marketing is how difficult it can be to get noticed. Fortunately, there are plenty of ways you can market your mobile application that will help make sure people notice!
